Cookie policy
General
This cookie policy describesVisma|ProActive’s (“we”, “us”, “our”) use of cookies when you visit our website. If you have any questions about our use of cookies that are not answered by the information below, please contact us on privacy@proactive.nl.
What are cookies and why do we use them?
Cookies are small text files that are stored on your device when you visit a website. Cookies help the website remember information about your visit to improve the website’s functionality and display more personalised and useful content.
When you visit our website, we install certain cookies on your device that are necessary for the functionality of the website. Subject to your consent, we may also use cookies or other tracking tools to collect information about your device and your interaction with our website. Currently, we use such non-essential cookies for the following purposes:
- Improving the functionality of the website
- Analysing the use of our website
- Marketing
At the bottom of this cookie policy, you will find a complete list of the cookies we use and the purposes we use them for.
Does our use of cookies involve processing of personal data?
Depending on which cookies you have given us your permission to store on and retrieve from your device, our use of cookies may include processing of your personal data. All processing of personal data is subject to security and privacy standards enshrined in the applicable data protection legislation. You can read more about our processing of your personal data in our privacy statement.
How can you manage or delete cookies?
You can, at any time, withdraw your consent to our use of cookies that are not strictly necessary for the functioning of the website. Please note that cookies allow us to give you the best possible experience on our website and that blocking cookies will affect the website’s performance.
If you want to withdraw your consent, or otherwise manage your cookie preferences, you can easily do so by clicking on the icon in the bottom-left corner.
What cookies do we use?
Strictly necessary cookies
Strictly necessary cookies make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
Name | Purpose | Retention time* | Recipient |
OptanonAlertBoxClosed, | Store cookie consent | 1 year | proactive-software.com |
Functional cookies
Functional cookies enable our website to remember information that changes the way the website behaves or looks; for example, your preferred language or the region that you are in.
Name | Purpose | Retention time* | Recipient |
_zcsr_tmp | Used by Zoho for the login functionality on the website | Session | pagesense-collect.zoho.eu |
d18efd344f | Used by Zoho forms for load balancing and session stickiness | Session | forms.zohopublic.eu |
Analytical cookies
Analytical cookies allow us to analyse traffic sources so we can measure and improve the performance of our site. Analytical cookies enable us to see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous.
Name | Purpose | Retention time* | Recipient |
_gid | Used by Google Analytics to identify page visits | Session | proactive-software.com |
_ga, _ga_xxxxxxxxxx | Used by Google Analytics to identify visitor anonymized | 2 years, 1 year | proactive-software.com |
_clsk | Used by Microsoft Clarity to combine user page views into a session | Session | proactive-software.com |
CLID | Identifies the first-time Clarity saw this user on any site using Clarity. | 1 Year | www.clarity.ms |
SM | Used by Microsoft Clarity to synchronise the MUID across Microsoft domains. | Session | c.clarity.ms |
ANONCHK | Indicates to Microsoft Clarity whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn’t use ANID and so this is always set to 0. | Session | c.clarity.ms |
MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 Year | clarity.ms |
MR | Indicates whether to refresh MUID. | 6 Days | c.bing.com |
_gat_UA-XXXXXX-X | Google Analytics Cookies | Session | proactive-software.com |
_clck | Persists the Microsoft Clarity user ID and preferences, unique to that site is attributed to the same user ID. | 1 Year | proactive-software.com |
Marketing cookies
Marketing cookies are used to build a profile of your interests to show you relevant adverts on this and other websites. The intention is to display ads that are relevant and engaging for you. If you do not allow these cookies, you will experience less targeted advertising and personalised content.
Name | Purpose | Retention time* | Recipient |
VISITOR_PRIVACY_METADATA | Used by YouTube to collect user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | 5 Months | youtube.com |
MUID | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | 1 Year | clarity.ms |
MR | Indicates whether to refresh MUID. | 6 Days | c.bing.com |
li_sugr | Used by LinkedIn to make a probabilistic match of a user’s identity outside the Designated Countries | 90 Days | linkedin.com |
li_gc | Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes | 6 Months | linkedin.com |
lidc | Used by LinkedIn to facilitate data center selection | 24 hours | linkedin.com |
bcookie | Used by LinkedIn to uniquely identify devices accessing LinkedIn to detect abuse on the platform and diagnostic purposes | 1 year | linkedin.com |
bscookie | Used by LinkedIn for remembering that a logged in user is verified by two factor authentication and has previously logged in | 1 year | linkedin.com |
AnalyticsSyncHistory | Used by LinkedIn to store information about the time a sync took place with the lms_analytics cookie | 30 Days | linkedin.com |
UserMatchHistory | Used by LinkedIn for the id sync process. It stores the last sync time to avoid repeating the syncing process in a frequent manner. | 30 Days | linkedin.com |
SRM_B | Used by Bing | 1 Year | c.bing.com |
CONSENT | Used by Google | 16 Years | Google.com, youtube.com |
_GRECAPTCHA | Used by Google to provide spam protection | 5 Months | www.recaptcha.net |
zft-sdc | Used by Zoho for fetching metadata details—such as entrances, source, and more—of a session which is used by the web assistant (web analytics). | 1 Day | proactive-software.com |
zsca309e9be2aaf453abccfc3479dc89692 | Used by Zoho for identifying the session. | 1 Year | proactive-software.com |
zps-tgr-dts | Used by Zoho for the purpose of triggers. | 1 Year | proactive-software.com |
proactive5584-_zldp | Used by Zoho SalesIQ to identify the unique visitors for the website. | 1 Year | proactive-software.com |
proactive5584-_zldt | Used by Zoho SalesIQ to identify unique visits for a visitor in the website | 1 Day | proactive-software.com |
zabUserId | Used by Zoho for identifying individual visitors along with the status of new and returning visitors. | 1 Year | proactive-software.com |
_lfa_test_cookie_stored | Used by Leadfeader to find out if cookies can be stored | 1 Second | proactive-software.com |
_lfa | Stored by Leadfeader to separate visitors | 2 Years | proactive-software.com |
4662279173 | Zoho uses this to collect information on user preferences and/or interaction with web-campaign content – This is used on CRM-campaign-platform used by website owners for promoting events or products. | Session | pagesense-collect.zoho.eu |
b3e783bb62 | Used by Zoho SalesIQ for collecting information on user interaction with the web-campaign content. This cookie helps the website owners to promote products and events on the CRM-campaign-platform | Session | salesiq.zohopublic.eu |
LS_CSRF_TOKEN | Used by Zoho SalesIQ for security purposes in order to avoid Cross-Site Request Forgery, (CSRF) for the AJAX calls made by the visitor | Session | salesiq.zohopublic.eu |
uesign | Used by Zoho SalesIQ to manage the security of the applications. | 1 Month | salesiq.zohopublic.eu |
zfccn | Used by Zoho Campaigns for website security | Session | pagesense-collect.zoho.eu |
VISITOR_INFO1_LIVE | Used by YouTube as a unique identifier to track viewing of videos | 6 Months | youtube.com |
YSC | Used by YouTube to track user interaction during a browser session | Session | youtube.com |
*The retention time is calculated from the last time you visited the website. The cookie is deleted automatically after the expiry of the time.
